Bird, Drayton <br/><br/>
How to write sales letters that sell :  learn the secrets of successful direct mail / 
Drayton Bird 
 - 2nd ed. 
 - London :  Kogan Page,  2002 
 - ix, 309 p. :  ill. ;  24 cm. 
<br/><br/> Previous ed.: 1994  Includes index 
<br/><br/><label>ISBN: </label>0749438762  RM140.22 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Direct-mail<br/>Sales letters<br/>Business writing