TY  - BOOK
AU  - Bennett,Roger
AU  - Blythe,Jim
TI  - International marketing: strategy planning, market entry & implementation 
SN  - 0749438088
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Export marketing
N1  - Includes bibliographical references (p. [352]-354) and index
ER  -