Bennett, Roger, 1948 Apr. 9- International marketing : strategy planning, market entry & implementation / Roger Bennett & Jim Blythe - 3rd ed. - London : Kogan Page, 2002 - v, 362 p. : ill. ; 25 cm. Includes bibliographical references (p. [352]-354) and index ISBN: 0749438088 RM166.19 Subjects--Topical Terms: Export marketing