The marketing book / 
edited by Michael J. Baker 
 - 5th ed. 
 - Oxford :  Butterworth Heinemann,  2003 
 - xxxviii, 834 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0750655364  RM140.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing