Davis, Mark M.,  1944- <br/><br/>
Managing services :  using technology to create value / 
Mark M. Davis, Janelle Heineke 
 - Boston :  McGraw-Hill/Irwin,  2003 
 - xvii, 443 p. :  ill. ;  27 cm. +  1 CD-ROM (4 3/4 in.) 
 - The McGraw-Hill/Irwin series, Operations and decision sciences .
<br/><br/> Book is accompanied by one CD, entitled' Managing services : using technology to create value, Stdent CD-ROM' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072464267 (alk. paper)  RM434.60 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Technological innovations--Management<br/>Value analysis (Cost control)<br/>Customer relations--Management