TY  - BOOK
AU  - Morrison,Margaret A.
TI  - Using qualitative research in advertising: strategies, techniques, and applications 
SN  - 0761925996 (hbk.)
PY  - 2002///
CY  - London
PB  - Sage
KW  - Advertising
KW  - Research
KW  - Market research
KW  - Methodology
KW  - Qualitative research
N1  - Includes bibliographical references (p. 132-134) and index
ER  -