Using qualitative research in advertising :  strategies, techniques, and applications / 
Margaret A. Morrison ... [et al.] 
 - London :  Sage,  2002 
 - xi, 139 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 132-134) and index 
<br/><br/><label>ISBN: </label>0761925996 (hbk.)  RM293.94 
<br/><br/><label>LCCN: </label>2002-000278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research<br/>Market research--Methodology<br/>Qualitative research