McDonald, Malcolm <br/><br/>
The new marketing :  transforming the corporate future / 
Malcolm McDonald and Hugh Wilson 
 - Oxford :  Butterworth Heinemann,  2002 
 - viii, 230 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0750653876  RM128.48 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing