TY  - BOOK
AU  - Christopher,Martin
AU  - Payne,Adrian
AU  - Ballantyne,David
TI  - Relationship marketing: creating stakeholder value 
SN  - 0750648392
PY  - 2002///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Relationship marketing
KW  - Customer relations
KW  - Stockholders
KW  - Marketing
N1  - 'Professional' - At head of cover title; 'Based on the best-selling first edition of Relationship marketing' - At head of cover title
ER  -