Christopher, Martin <br/><br/>
Relationship marketing :  creating stakeholder value / 
Martin Christopher, Adrian Payne, David Ballantyne 
 - Oxford :  Butterworth Heinemann,  2002 
 - xvi, 242 p. :  ill. ;  24 cm. 
<br/><br/> 'Professional' - At head of cover title  'Based on the best-selling first edition of Relationship marketing' - At head of cover title 
<br/><br/><label>ISBN: </label>0750648392  RM132.21 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Customer relations<br/>Stockholders--Marketing