TY  - BOOK
AU  - Engel,James F.
AU  - Talarzyk,W.Wayne
TI  - Cases in promotional strategy
SN  - 0256031002
PY  - 1984///
CY  - Homewood, Ill.
PB  - Richard D. Irwin
KW  - Marketing
KW  - Case studies
KW  - Advertising
ER  -