Engel, James F. <br/><br/>
Cases in promotional strategy / 
James F. Engel, W. Eayne Talarzyk 
 - Rev. ed. 
 - Homewood, Ill. :  Richard D. Irwin ,  1984 
 - 282p. :  ill. ;  23 cm. 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256031002 
<br/><br/><label>LCCN: </label>83-81767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies<br/>Advertising--Case studies