Greer, Thomas V. <br/><br/>
Cases in marketing :  orientation, analysis, and problems / 
Thomas V. Greer. 
 - 4th ed. 
 - New York :  MacMillan,  1987. 
 - xiii, 473 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0023470801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.