TY  - BOOK
AU  - Zikmund,William G.
AU  - Lundstrom,William J.
AU  - Sciglimpaglia,Donald M.
TI  - Cases in marketing research
SN  - 0030576369
PY  - 1982///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing research
KW  - United States
KW  - Case studies
ER  -