Zikmund, William G. <br/><br/>
Cases in marketing research / 
William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia 
 - Chicago :  Dryden Press,  1982 
 - 344 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0030576369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Case studies--United States