DeBruicker, Stewart <br/><br/>
Cases in marketing research / 
Stewart DeBruicker, David J. Reibstein F. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  1983 
 - xii, 396 p. :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references 
<br/><br/><label>LCCN: </label>82-000277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Case studies