TY  - BOOK
AU  - Quelch,John A.
TI  - Cases in marketing management and strategy: an Asia-Pacific perspective 
SN  - 0135770572
PY  - 1996///
CY  - Singapore
PB  - Asia Pacific Marketing Federation
KW  - Marketing
KW  - Asia
KW  - Case studies
KW  - Management
N1  - Includes bibliographical references and index
ER  -