Cases in marketing management and strategy :  an Asia-Pacific perspective / 
John A. Quelch ... (et al.) 
 - Singapore :  Asia Pacific Marketing Federation,  1996 
 - 507 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135770572  RM69.86 
<br/><br/><label>LCCN: </label>96-26548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia--Case studies<br/>Marketing--Management--Asia--Case studies