TY  - BOOK
AU  - Moutinho,Luiz
TI  - Cases in marketing management
SN  - 0201627442
PY  - 1995///
CY  - Wokingham, England, Reading, Mass.
PB  - Addison-Wesley
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -