Moutinho, Luiz <br/><br/>
Cases in marketing management / 
Luiz Moutinho 
 - 2nd ed. 
 - Wokingham, England ;  Reading, Mass. :  Addison-Wesley,  1995 
 - xii, 390 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0201627442  RM42.27 
<br/><br/><label>LCCN: </label>95-158530 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies