Bernhardt, Kenneth L.,  1944- <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt, Thomas C. Kinnear 
 - Third edition 
 - Plano, Texas :  Business Publications Inc.,  1985 
 - xiii, 705 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256030553 
<br/><br/><label>LCCN: </label>84-070994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies<br/>Marketing--Decisionmaking--Case studies