TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management
SN  - 0256024197
PY  - 1981///
CY  - Plano, Texas
PB  - Business Publications Inc.
KW  - Marketing management
KW  - Case studies
KW  - Marketing
KW  - Decision making
N1  - Includes bibliographical references and index
ER  -