Bernhardt, Kenneth L.,  1944- <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt, Thomas C. Kinnear 
 - Dallas :  Business Publications,  1978 
 - xv, 570 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0256020817 
<br/><br/><label>LCCN: </label>77-090479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Case studies<br/>Marketing--Decision making--Case studies