Cases in marketing management / 
Dale L. Varble 
 - Columbus :  Charles E. Merril Publishing Company,  1976 
 - 234 p. ;  22 cm. 
<br/><br/><label>ISBN: </label>0675086388 
<br/><br/><label>LCCN: </label>75-26476 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management