TY  - BOOK
AU  - Bursk,Edward Collins
AU  - Greyser,Stephen A.
TI  - Cases in marketing management
SN  - 0131188933
PY  - 1975///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -