Bursk, Edward Collins,  1907- <br/><br/>
Cases in marketing management / 
Edward C. Bursk, Stephen A. Greyser 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1975 
 - xv, 233 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131188933 
<br/><br/><label>LCCN: </label>75-004825 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies