TY  - BOOK
AU  - Tongren,Hale N.
TI  - Cases in consumer behavior
SN  - 0131153463
PY  - 1987///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Consumer
KW  - Case studies
KW  - United States
ER  -