Tongren, Hale N. <br/><br/>
Cases in consumer behavior / 
Hale N. Tongren 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1987 
 - 224 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0131153463 
<br/><br/><label>LCCN: </label>86-25547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer--Case studies<br/>Consumer--United States--Case studies