DeBruicker, F. Stewart <br/><br/>
Cases in consumer behavior / 
F. Stewart Debruicker, Scott Ward 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1980 
<br/><br/>Includes bibliographical references annd index 
<br/><br/><label>ISBN: </label>0131183567  12.95 
<br/><br/><label>LCCN: </label>79-17111 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Case studies<br/>Marketing research--Case studies<br/>Motivation research (Marketing)--Case studies