Quelch, John A. <br/><br/>
Cases in advertising and promotion management / 
John A. Quelch, Paul W. Farris 
 - 3rd ed. 
 - Homewood, Ill. :  Irwin,  1991 
 - 908 p. :  ill. ; 26 cm. 
<br/><br/><label>ISBN: </label>0256096899 
<br/><br/><label>LCCN: </label>90-5212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies<br/>Sales promotion--Case studies