Patti, Charles H <br/><br/>
Cases in advertising and promotion management 
Charles H. Patti, John H. Murphy 
 - New York :  Wiley,  1983 
 - 256 p. ;  24 cm. 
<br/><br/>Includes index 
<br/><br/><label>LCCN: </label>83-1137 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies<br/>Sales promotion--Case studies