TY  - BOOK
AU  - Greyser,Stephen A.
AU  - Kopp,Robert J.
TI  - Cases in advertising and communications management
SN  - 0131161385
PY  - 1992///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - Case studies
KW  - United States
KW  - Communication systems
ER  -