Greyser, Stephen A. <br/><br/>
Cases in advertising and communications management / 
Stephen A. Greyser 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1981 
 - xviii, 644p. :  ill., port. ;  24 cm. 
<br/><br/>Includes index 
<br/><br/><label>LCCN: </label>80-29678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies