Greyser, Stephen A. <br/><br/>
Cases in advertising and communications management / 
by Stephen A. Greyser 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1972 
 - xvi, 665 p.:  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0131184970 
<br/><br/><label>LCCN: </label>74-158911 //r90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States--Management--Case studies<br/>Advertising--United States--Communication systems--Case studies