Weilbacher, William M. <br/><br/>
Cases in advertising / 
by William M. Weilbacher 
 - New York :  MacMillan,  1981 
 - xi, 351p.  ill.  25 cm. 
<br/><br/>Includes index 
<br/><br/><label>LCCN: </label>80-13540 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States--Case studies