Cases and readings for marketing for nonprofit organizations / 
edited by Philip Kotler, O.C. Ferrell, Charles Lamb 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1983 
 - 380p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0131190814 
<br/><br/><label>LCCN: </label>82-7616 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Corporations, Nonprofit<br/>Marketing--Case studies