TY  - BOOK
AU  - Perloff,Richard M.
TI  - The dynamics of persuasion: communication and attitudes in the 21st century 
SN  - 0805840885 (pbk.)
PY  - 2003///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - Persuasion (Psychology)
KW  - Mass media
KW  - Psychological aspects
KW  - Attitude change
N1  - Includes bibliographical references (pages 341-378) and indexes
ER  -