Perloff, Richard M. <br/><br/>
The dynamics of persuasion :  communication and attitudes in the 21st century / 
Richard M. Perloff. 
 - 2nd edition. 
 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  2003 
 - xvi, 392 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (pages 341-378) and indexes. 
<br/><br/><label>ISBN: </label>0805840885 (pbk.)  RM180.70 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology).<br/>Mass media--Psychological aspects.<br/>Attitude change.