Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products - Chung, Jae-Eun (Michigan : Michigan State University, 2002)
Thesis (Ph.D.) - Michigan State University, 2002
References : p. 144-151
Keywords: Michigan State University -- Dissertations; New products -- Marketing -- Korea; Advertising -- Psychological aspects -- Korea; Dissertations, Academic -- United States