Kotler, Philip <br/><br/>
Principles of marketing : activebook version 2.0 / 
Philip Kotler, Gary Armstrong 
 - 10th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  2004 
 - xxix, 661 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0131018612  RM444.89 
<br/><br/><label>LCCN: </label>2002-034634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing