TY  - BOOK
AU  - Sparks,Glenn G.
TI  - Media effects research: a basic overview 
SN  - 0534545866 (pbk.)
PY  - 2002///
CY  - Belmont, CA
PB  - Wadsworth/Thomson Learning
KW  - Mass media
KW  - Social aspects
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -