Sparks, Glenn G. <br/><br/>
Media effects research :  a basic overview / 
Glenn G. Sparks 
 - Belmont, CA :  Wadsworth/Thomson Learning,  2002 
 - xv, 221 p. :  ill. ;  24 cm. 
 - Wadsworth series in mass communication and journalism .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0534545866 (pbk.)  RM216.88 
<br/><br/><label>LCCN: </label>2001-045317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects<br/>Mass media--Research--Methodology