TY  - BOOK
AU  - Baran,Stanley J.
AU  - Davis,Dennis K.
TI  - Mass communication theory: foundations, ferment and future 
SN  - 0534561632
PY  - 2003///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Mass media
KW  - Philosophy
N1  - References : p. 383-398
ER  -