Baran, Stanley J. <br/><br/>
Mass communication theory :  foundations, ferment and future / 
Stanley J. Baran, Dennis K. Davis 
 - 3rd ed. 
 - Belmont, CA :  Thomson/Wadsworth,  2003 
 - xviii, 406 p. ;  24 cm. 
<br/><br/>References : p. 383-398 
<br/><br/><label>ISBN: </label>0534561632  RM273.16 
<br/><br/><label>LCCN: </label>2002-107738 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Philosophy