Shefrin, Hersh,  1948- <br/><br/>
Beyond greed and fear :  understanding behavioral finance and the psychology of investing / 
Hersh Shefrin 
 - Boston, Mass. :  Harvard Business School Press,  2000 
 - x, 368 p. :  ill. ;  25 cm. 
 - Financial Management Association survey and synthesis series .
<br/><br/>Includes bibliographical references (p. 311-350) and index 
<br/><br/><label>ISBN: </label>0875848729 (hbk.)  RM160.60 
<br/><br/><label>LCCN: </label>99-028153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investments--Psychological aspects<br/>Stock exchanges--Psychological aspects<br/>Finance--Psychological aspects