TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Marketing
SN  - 0324068611
PY  - 2002///
CY  - Cincinnati, Oh.
PB  - South-Western Publishing
KW  - Marketing
KW  - Management
N1  - Book is accompanied by one CD, entitled'Interactive student CD to accompany marketing' bearing the same call number available at Bahagian Koleksi Media; Includes bibliographical references and index
ER  -