Lamb, Charles W. <br/><br/>
Marketing  / 
Charles W. Lamb, Jr., Joseph F. Hair, Carl McDaniel 
 - 6th ed 
 - Cincinnati, Oh. :  South-Western Publishing,  2002 
 - xiii, 751p. :  ill. ;  28 cm. +  1 computer laser optical discs (4 3/4in.) 
<br/><br/> Book is accompanied by one CD, entitled'Interactive student CD to accompany marketing' bearing the same call number available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324068611  RM446.02 
<br/><br/><label>LCCN: </label>00-053814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management