TY  - BOOK
AU  - Semenik,Richard J.
TI  - Promotion and integrated marketing communications
SN  - 0324062532 (core text with Info Trac)
PY  - 2002///
CY  - Cincinnati, Ohio
PB  - South-Western Thomson Learning
KW  - Advertising campaigns
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes
ER  -