Semenik, Richard J. <br/><br/>
Promotion and integrated marketing communications / 
Richard J. Semenik 
 - Cincinnati, Ohio :  South-Western Thomson Learning,  2002 
 - xxxix, 582 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0324062532 (core text with Info Trac)  RM401.80 
<br/><br/><label>LCCN: </label>00-068752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns<br/>Communication in marketing