Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz 
 - 10th ed. 
 - Fort Worth :  South-Western/Thomson Learning,  2001 
 - 1 v. (various pagings) :  col. ill.  29 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0030314038  RM478.18 
<br/><br/><label>LCCN: </label>00-101060 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing